11 Ways To Customize PLR Without Re-Writing It

PLR Content plrvideodirect.comI’m a huge advocate of re-doing PLR to some degree or another before putting it to use BUT..,

When you purchase quality PLR, doing a full re-write is not necessary & if it is then I would say it would not qualify as ‘quality PLR‘.

So here are 11 ways to customize PLR without totally re-writing it (these are NOT in any order or preference).

  1. Add videos (hint hint). You can create your own videos or you can find relevant videos to embed from, oh I don’t know.., maybe this site. Videos can provide further ideas, opinions or demonstrate a process shown in the written content.
  2. Use the content as an addition to a product you’ve created from scratch. If you’ve already got a product you’ve created, adding PLR can fill in some gaps and the overall flavor of your content is still completely original.
  3. Add photos or other images. You can pay for images at places like http://stockphoto.com or you can find free ones at http://morguefile.com and http://www.freeimages.com/. Images help your content stand out and can create a visual reinforcement of what the content is all about.
  4. Add links. Include useful links to resources, tools and products that your target audience would be most interested in.
  5. Include charts, graphs and diagrams. Not only does they make your content stand out, but charts, graphs and diagrams can make it easier to understand and digest your content. Just going a little extra mile can make all the difference.
  6. Create worksheets or checklists to complement the content you publish. If you’ve got a how-to article or report, taking a few minutes to give your readers an extra like a worksheet or a checklist will go a long way.
  7. Add statistics and facts for further credibility. Look for related facts that you can use in your content. There are a variety of websites that provide statistical information, including many government websites.
  8. Make your own drawings. If you’ve got an artistic flair, consider making your own drawings to illustrate your content. Art is very personal and gives your readers a real glimpse into who you are.
  9. Insert your own point of view into the content. This is the easiest and most straightforward thing you can do. Adding your own unique thoughts will allow you to connect with your audience better.
  10. When it comes to reports, add an introduction and conclusion specifically from you. This can make all the difference when getting your target audience’s attention and showcasing you as an authority in your market.
  11. Niche it. General content can be adapted to specific niches. For example, an article on weight loss could be altered to target women after pregnancy, diabetics and other groups.
  12. Add product recommendations. If you have personal experience with products related to the content, include that information. It’s useful to your readers and shows you have experience with the topic.
  13. Current events and news. Make your content more relevant by using current events to further illustrate a point. Not only is it helpful to your readers, but it also shows you as someone who is aware of what’s going on and what matters.

Oops!

Just a little more than 11.

Okay so math is not one of my strong points but these are still only some of the possibilities you have at your disposal when it comes to editing your PLR.

In addition to these ideas, you need to remember that with most all PLR products you are not limited to the number of times you can repurpose the same content.

Thanks for reading my post. Please let me know if you have questions, suggestions or comments.

– Steve Dougherty

 

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Camtasia Studio Tips and Marketing Techniques

Camtasia Studio 8 icon

One of the many items I provide in my video products download page are the Camtasia Studio CamProj files for easy editing – provided those doing the editing have Camtasia Studio 8.

The CamProj files (Camtasia Project) are like the box that contains all the elements of that video. Elements like the images, videos, audios and so on.

The White Label PLR videos I provide the CamProj files to, contain at least the video (AVI), & the opening & closing images or splashscreens.

I encourage all my PLR customers to customize at least the opening & closing images of each videos so they contain a personal Welcome in the opening image and a call to action in the closing image.

Many of my PLR video courses contain 12 to 40 different videos & to customize both the opening and closing images of that many individual videos can get old REAL FAST!

Well my reply to that is “Do them all at one time” & here is how to do it…

First you want to unzip all the CamProj zip files. Usually they are titled something like CustCam and have some numbers after that (eg s2CustCam-vid01-04gs74).

Then create a single folder & name it something like ‘working-folder’ and copy & paste all your CustCam files in that one folder.

Now you will have the CamProj, the video and images files for each video in the one folder.

Make your edits to your opening and closing images – AND THIS IS IMPORTANT..

When you save your newly edited images, save them in a new folder named something like my-(project name)images and name these images EXACTLY the same as their originals (eg vid01.jpg, vid02.jpg).

Then copy all your newly edited images and paste them in your Working folder and over-write all the original images.

Now your CamProj files will pull into your Camtasia Studio editor the video file and the newly edited image file because Camtasia Studio sees only the image file NAME & doesn’t care about the changes you made.

Now that you have the hard work out of the way, it is time for Camtasia Studio to do the rendering of all your ‘new’ looking videos.

Here is how you can get Camtasia Studio to do all the video work at one time:

Open Camtasia Studio -> Click on Tools in the Top Menu -> Go to Sharing -> Batch Productions

Camtasia Studio 8 Tips And Marketing Techniques - Batch Production

Then click on Add Files/Projects

Then select all the CamProj files you want to produce. Depending on the power of your computer depends on how well (fast) the rest of this goes.

I select all the CamProj files whether it is 10 or 40 because my computer is fairly new and pretty powerful.

Then click on Next

Camtasia Studio Tips and Marketing Techniques step 3 batch production

After you click Next, your computer might pause a bit but don’t worry, this should only last a few seconds. Then you will be presented with a screen asking you to select your preset option.

I have several custom presets but if you’ve never created a custom preset then yours will likely only show 6 or 7 preset options to choose from.

NOTE: If you want to know how to create custom presets, let me know by commenting on this post.

Select your preset then click Next.

Camtasia Studio Tips and Marketing Techniques Batch production step 3

Then select the folder where you want your newly produced video files to be sent and click Finish.

I usually do not check the boxes to Organize in sub-folders nor Show production results, but that is just me.

Depending on the number of and the format of the videos you asked your Camtasia Studio software to produce & the power of your computer, this can take from several minutes to a couple hours.

For me, if I do 30 videos for example, and I’m producing 1280×720 mp4 files, this can take 30 minutes to an hour depending on how long each video is.

The takeaway here is that you do not have to hang out at your computer waiting for each individual video to finish and then start another one.

I’ll set them up and go do some gardening or write a sales letter or catch up on some reading.

This is one a many Camtasia Studio time saving and marketing tips there are.

My friend and Screencasting mentor Lon Naylor has a new video course that covers several of these tips and much more. It is called Screencast Pro.

Lon & his partner Joey Xoto has put together a package of training and templates that will help any Camtasia Studio owner take their videos to the next level.

So if you want to find out more about their offer then click here NOW!

– Steve D

 

 

 

 

 

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Improve Your Email Click-Throughs With Fake Video

Here is a video I made to show you how to create a fake looking video clip that when you add it to your email, there is a better than average chance that most people will be enticed to click on the ‘image’ and be sent to the URL you specify.

I touch on the free tools you can use but show you by using Camtasia Studio 8.

The video is a little over 5 minutes and in addition to giving you this idea, it might even generate more ideas for you to improve your email marketing.

Click on the lower right corner of the video to view in full screen mode.

How To Improve Email Click Throughs



Thanks for stopping by and please leave any question, suggestion or comment in the comment section below.

– Steve Dougherty

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