SEO And Your Home Page

SEO & Your Home Page

SEO & The Home Page

Your homepage is the most important page on your web site. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it accordingly. But will it still read easily and will the sentences flow freely to your real human visitors?

There are some good chances that it might not. As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. To be powerful and effective, a homepage needs several hundred words, at least 300 to 400 words for maximum search engine throughput and effectiveness.

One way to do that is to increase your word count with more value-added content. This often means rewriting your whole homepage all over again. The main reason for this is you will probably never have enough room to skillfully work your important keywords and key phrases into the body text of your homepage.

This may not please your boss or marketing department, but a full re-write is often necessary and highly advisable to achieve high rankings in the engines, while at the same time having a homepage that will please your site visitors and convert a good proportion of them into real buyers.

In my next post I will give you some reasons to possibly take a step back in order to make a leap forward in regards to your Home page search engine optimization.

I’ll talk to you later – thanks for coming by and let me know what you are thinking – leave me a comment.

Sincerely,
Steve Dougherty

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Tagged as: keyword compass, Keywords, Search engine optimization, search engine optimized home page, SEO, steve dougherty