More Tweaks And Changes To Make Your Private Label Content Your Own

Just Say No To Cloned & Stale!

If you purchase a private label rights package that includes graphics and a sales page, you can change the images to something totally different.

As with the articles and e-book content, people prefer fresh & unique rather than cloned and stale. They’re looking for something original that no one or not many people have. Sometimes the graphics aren’t appealing or the colors on them may be crappy. You wouldn’t want to put that on your website. People who are looking to buy would not think it was too professional.

You can have your graphics professionally created by an experienced graphics artist. You can shop around on the Internet marketing forums. A lot of times, they offer great deals to forum members. Can you say WSO? They can charge anywhere from $37 on up, depending what you want.

See if you can negotiate a fair price to do the work. If your budget does not allow for that, Adobe Photoshop has a 30-day trial to use their graphics software. It is about the best graphics software available and will provide you will quality graphics that will make your head spin.

Remember though, PhotoShop will have a bit of a learning curve and it may be more productive to spend money for a professional look then to spend time and still end up with a ‘beginners’ look if you do it yourself…

No offense intended – just a thought

In addition to the graphics, you should seriously consider changing the copy on the sales pages. Doing this will help you stand out from the “cookie cutter” sites and people will be more drawn to purchase from you. This however can be a costly affair, but…

You can still change the wording on your copy even if you’re not a master copywriter. If your budget doesn’t allow for an experienced copywriter,
get a good copyrighting manual to study. Or, if you need to have a sales page really quick and you’re on a budget, do some research on other sales pages that are similar in your niche area and study them.

You may be able to get some ideas from them. One thing you don’t want to do if you’re doing this is to copy word for word from their sales page.

You can easily be looking at a copyright infringement lawsuit.

If you are planning on selling this with private label rights then don’t spend a lot of time on this because the buyer should be re-purposing the sales letter as well – just a thought.

Next time I will remind you about branding your Private Label Rights content.

Sincerely,
Steve Dougherty