I should also point out…

Your free stuff always delivers a high value.

Even after the filtering process – there are very very few emails that I take the time to read … not only do I read all of yours – I actually have an email folder just for you.

Your information is well received : )

Nick Teetzel

Excellent Point!
It is so easy to forget to see things from the receivers point of view. I think it was Sy Sims that said “An educated consumer is our best customer,” well our Customers are more educated today and savvy than ever before. So in most cases, when they see free, they might easily associate that with the quality.

So Nick, you are so right in pointing out the psychological aspect of the ‘free’ offer.

And when I had hair, I would also run AWAY from the free haircut offers

Thanks for your fantastic comment Nick – Talk to you soon.

Steve Dougherty

Great information – let me give you some ideas to chew on while putting together free information for the marketplace…

We’ll look at free information, products or service through the eyes of the receiver – and what level of value they place on the free goods.

Some “free things” will deliver a high value while other “free things” deliver a low value.

fore example free pizza = high value … while free hair cut = me running in the opposite direction!

To change the value on some items you simple need to change the wording – for example – to raise the value, sometimes you can tell the prospect they will receive the goods at our expense – and the value goes up.

This week only – look like a million bucks and receive a VIP session with our most popular stylist – 100% completely covered at our expense … “while openings are still available.”

Now the value goes up.

All of this still applies to PLR – you just need to be a little creative while applying the proper psychology to your offer : )

Just a few thoughts to keep in mind if you are the one delivery side of the offer.

Nick Teetzel