Digital Producer To Tangible Product Producer
Digital downloads whether they are videos or eBooks, will always be a staple in the online world of marketing. People want information, so they click the order button and download it instantly – we’re a world of instant gratification seekers and we always will be.
But digital downloads are now being converted into tangible products in a more common manner. Take eBooks for instance. Traditionally, an eBook was sold online, downloaded and read in PDF format from your hard drive.
For marketers who had a hefty bankroll, they were able to offer printouts of the product, which were simple printed pages stuck in a binder and shipped to your door. It was really something you could do yourself at home if you had enough printer ink and paper to do the job.
But now, you can be the creator of an info product in digital format and get the same professional means of delivery as a professional, published author – sending out a tangible book with artistic cover artwork to your readers. This is what’s known as print on demand, so you don’t have a huge inventory of books you have to try to sell.
Many marketers have been using print on demand bookstores for years. But it just wasn’t as affordable as continuing to sell it in eBook format and getting 100% of the profits. Print on Demand bookstores took out too hefty of a percentage.
Now, more online stores are allowing eBook authors to promote their products at an affordable rate where they get ample exposure to consumers looking for information in their niche.
Amazon.com is one such place. You can sign up for an Amazon listing and your eBook will be printed whenever someone orders it, and shipped directly to their front door! You’ll even have your own ISBN number and a professional listing in the Amazon marketplace.
Books are one of the top sellers on Amazon, and wouldn’t it be nice if your name were among the authors listed who had devised a contract with a major publishing house.
Now you can have that as a reality.
There are some marketers who have been approached by publishers for a contract after they noticed the author’s success on Amazon’s site.
In this case you can have the best of both worlds – selling to a consumer market who wants instant gratification in the form of a digital download at 2 o-clock in the morning, as well as catering to the demands of those who like to hold the tangible book in their hands.
I hope you found this post informative. Let me know of any experiences you have had as an online producer of tangible products – especially selling through Amazon.com
Thanks for stopping by.
Steve D.
