Why Keyword Research Is Important Part 3

Why is keyword research important? Part 3

If you are using these keywords in your content, it is not going to be very difficult to be ranked at search position number one for this particular phrase, thereby guaranteeing that anyone looking for a trainer in Kansas on the Internet would turn to you.

You might ask whether anybody is actually searching the net using that particular term, and the answer is – apparently not now!

According to Google’s statistics, more than 40% of search terms used to query their own search engine every day are brand new. In other words, in every 24 hour period, 40% of searches are run using phrases that nobody has ever searched on before.

This indicates that even if nobody has ever used a particular phrase before, they may well do so in the future.

You should not, of course, build a website around phrases that nobody has ever searched before in the vague hope that they may do so sometime in the future. If your website is your business, then acting in this hopeful (or perhaps hopeless) manner would most probably equate to commercial suicide.

The general point to understand is nevertheless still a valid one. You should not try to compete for the ultra competitive broad generic keywords or phrases, and should focus your attention on finding key words and phrases that are more specific and indicative of potential customers, as opposed to general information seekers.

This is the essence of effective keyword research. Whatever your business is, you need to find the terms and phrases that people use when searching the Internet that best indicate that they are a potential customer for your business.

The PLR Video series titled Keyword Compass covers this as well as the use of keyword research tools and h kcsoftwarevista-box200x250 ow to build an awesome keyword list. Included in this video series is some software as a bonus, that will help you in your keyword research and the software comes at no additional cost – you need to check this out.