Why Is Keyword Research Important Part 2

Why is keyword research important? Part 2

The first step in the SEO process is to find the keywords or phrases that are going to be most effective for driving targeted traffic to the webpage in question. My latest PLR Video Tutorials Titled Keyword Compass shows how to do this in an easy and organized fashion – plus they are fun to watch -

of course this is an unbiased description

Secondly, the webpage will be constructed around that particular keyword or phrase in order to make sure that the search engine ‘spiders’ realize that this is the phrase you want to be ranked for.

Keyword research must therefore be the most fundamental and vital ingredient of creating a webpage that the search engines will visit, analyze and hopefully love.

When a search engine spider visits your page, it is looking for the most important terms you are using, so that whenever any web searcher types the same term into the search box, the engine shows them your site page. In this way, the search engine helps to send targeted visitors to your site.

It is, therefore, extremely important to use the correct and most appropriate keyword term when building your webpage. Do this, and over time you will be able to drive an increasing number of targeted visitors to your site, and if you are selling a product or service, then you will inevitably increase sales at the same time.

We have already established that the majority of people who were searching on the internet do so by using a search engine.

There are, however, two different types of searcher:
• The first type is somebody who is just looking for general information and has no specific target or objective in mind. For example, somebody who just wants to learn more about German Shepherd dogs would most probably simply use the phrase ‘German Shepherds’. This would do no more than indicate a general broad interest in this particular breed of dog, or people in Germany that herd aminals.
• If, however, somebody searched Google or Yahoo using the phrase ‘German Shepherd trainer in Kansas’, then they have clearly indicated that they have a very specific requirement which they are seeking to satisfy.

If you happened to be someone who ran a business training German Shepherd dogs in Kansas, you would have every reason to want this particular searcher to visit your website, because you clearly provide exactly the service that they are considering using.

The majority of searchers tend to begin their searching activities using a very broad phrase (‘German Shepherds’) before progressively narrowing it down to find exactly what they want.

This generally happens because the first search results page that they are presented with does not provide them with the results or the information that they are looking for. They will therefore keep refining the search term that they are using until the search engine shows them the webpages that contain the information that they really want.

For most people who are selling or promoting online, it is unrealistic to expect the search engines to find their website when the searcher is using a very broad generic phrase. This is because the broader the search term is, the more results are going to be returned by the search engine, which means more competition and the harder to have your page show up in the top results.

If, however, we were to use a far more specific term, like the German Shepard Dog Trainers In Kansas, then the result can be very different.

We will pick up tomorrow where I talk about the power using more targeted keywords and phrases and by doing so, you will rank much higher on the first page of the search engine results.

So come on back and we will see you tomorrow.

Sincerely,
Steve Dougherty