Keywords SEO And Your Homepage

Keywords, SEO & Your Homepage

In the field of search engine optimization (SEO), writing a strong homepage that will rank high in the engines AND will read well with your site visitors can sometimes present a challenge, even to some seasoned SEO professionals. Once you have clearly identified your exact keywords and key phrases, the exact location on your homepage where you will place those carefully researched keywords will have a drastic impact in the end results of your homepage optimization.

One thing we hear most people say is that they don’t want to change the look or more especially the wording on their homepage. Understandably, some of them went to great lengths and invested either a lot of time and/or money to make it the best it can be. Being the best it can be for your site visitors is one thing. But is it the best it can be for the search engines, in terms of how your site will rank?

You need to consider that if the search engines do not like what they see, your potential visitors using these search engines to search for what you have to offer, may never become YOUR visitors. This is why it is important to be able to please one so you can acquire the other. Kinda like wanting to marry the Kings Daughter.

If He don’t like you – you ain’t getting the keys to the castle.

If you need powerful rankings in the major search engines and at the same time you want to successfully convert your visitors and prospects into real buyers, it’s important to effectively write your homepage the proper way the first time! You should always remember that a powerfully optimized homepage pleases both the search engines and your prospects.

In randomly inserting keywords and key phrases into your old homepage, you might run the risk of getting good rankings, but at the same time it might jeopardize your marketing flow. That is a mistake nobody would ever want to do with their homepage. Locating a sizable list of quality keywords comes much easier when you know how.

My latest video series titled Keyword Compass along with the FREE keyword research software, makes your keyword research much easier.

Even today, there are still some people that will say you can edit your homepage for key phrases, without re-writing the whole page. There are important reasons why that strategy might not work.

In my next posting, I will talk more about SEO and your homepage.

Until then, thanks for stopping by & please leave a comment about what you read.

Sincerely,
Steve Dougherty