Hello, my name is Steve Dougherty & I run the place.

The videos you see in the right sidebar, and their sample videos in the player above, are original products created by me.  You may have seen these same video series with different e-Covers but you have found the originating source. Please feel free to poke around. Those of you that have any suggestions, questions or comments, please email me.. steve @ plrvideodirect.com I’m constantly updating the content and there is a new PLR Video series created (by me) released each month, so don’t be a stranger – you are always welcome. I’ll leave the light on for you

Steve’s video series products are the best I have ever had the great pleasure to download and use. His natural presentation style is very easy going and casual. It’s a pleasure listening to him as he presents the well researched material.

Steve sets a new level of excellence in customer support. I ran into a problem and contacted him. He personally responded to my question within hours and did his best to help me. It turned out to be a problem on my PC.

I have a deep respect for this fine man and highly recommend his products. Spend the money and purchase his product. You will not be disappointed.

Kind regards,

Dennis McRae
Hawthorne, NJ USA

Hello Steve,

    Just a quick note to thank you for the awesome experience I had recently after buying one of your PLR video series.

    Your videos are of the highest quality and very well put together. Your attention to details is incredible. It is obvious that you didn’t just put together something over a weekend to make a few bucks. You’ve put in a lot of time and effort into these and the quality shows!
    
    I love your style of narrating with a touch of humor. You explain complex ideas without making it dull and put the viewer immediately at ease. That helps a lot when someone is learning a new concept.
    
    What really blew me away was the level of personal service that I received after the sale. You went out of your way to research my problem with AVI files and came up with a workaround. Even though the cause of my problem was the newer 64-bit version of WMM and not your files, you spent your time on a Saturday to send me alternate file formats.
    
    I’ve come across many business owners who pay mere lip service to customer support. Steve, you on other hand delivered the ultimate in customer service in my opinion. You are an honest businessman and a gentleman. Very refreshing in this day and age. I do appreciate your integrity.   

    I’ll be back to buy more of your videos and gladly spread the word about you.    

    Best Regards,
    Achinta “Archie” Mitra
    DiY Marketing Coach
    http://www.diymarketingcoach.com

How To Make Money With PLR – Mini e-Courses

Creating An e-Course – These are lessons that contain information that can be about the product you want to promote or something related to your newsletter.  The courses are put in an autoresponder and sent out at whatever date and time you set them for.  The courses should give your subscribers a little information about the niche, but just enough to keep them wanting more.  In a sense the courses should be incomplete, not providing everything they need to know. 

You can do this with existing private label rights articles.  You would take the articles and modify them.  If the articles are too long, they can be chopped up so that your subscribers would only get a portion every other day or every few days.  It’s better to spread them out so they will have time to read and digest them. 

You have to pick a theme for your course, such as dog grooming or weight loss.  You can have an e-course that talks about five effective ways to lose weight safely.  You could title it like this:  Weight Loss Strategies:  Five Exercises That Can Help You Slim Down.  The title should be something that will catch your subscribers’ eyes.  

This is good because it lets your subscribers know that they don’t have to use diet pills and other supplements to lose weight.  If you don’t have any private label rights articles, you can check some of the forums and websites that sell individual PLR article packs.  Be sure that your e-course lessons are formatted properly. You should also have an opt-in form along with a brief sales page to sell the more complete e-course. 

Even though it is free, you still have to convince people that your e-course has information that they want to know about.  They’ll want to know what’s in it for them & how can your e-course help them? 

An e-course will help your subscribers know who you are because they’ll be receiving information from you on a consistent basis.  So, what does this have to do with profits?  When you put forth an effort to initially educate your subscribers in your newsletter, the more chance
you have of them purchasing your products. 

You have established a relationship with them and not just looking to make a quick buck.  You can insert links to your products or affiliate products.   A lot of subscribers appreciate that and creating an e-course modified using private label articles will help them as well as help you bring in plenty of profits as well as adding subscribers. 

You will stand out as an expert in your field.   

Sincerely,
Steve Dougherty          

How To Make Money With PLR – Content For Newsletters

Content For Newsletters – Private label rights articles would be just the thing for newsletter content.  Of course, as always you should modify it to your satisfaction and not do a copy and paste scenario.  There may be other newsletters similar to yours that are using the “cookie cutter” tactic by not changing the private label rights content. 

Part of the ‘modification’ could be you adding images and even affiliate links within the text. Do not go overboard with the affiliate link idea – people do not mind making purchases, they just do not always like being sold. A few affiliate links sprinkled here & there should do no harm and may increase your bottom line in the process.

Remember, the more you change, the more your subscribers will see you as an expert.  This in turn, can provide more profits for you.  Even though the majority of newsletters are created online, there are some that are still created offline and mailed out.  As with the online newsletters, you should modify the private label content to be unique.  

Sincerely,
Steve Dougherty

How To Make Money With Private Label Rights Content – Convert It To Audio

Free Audio – Instead of offering you visitors a free e-book, private label rights content can be used to create audios.  As with other media, you should
modify the content so you can stand out. Ideally you should use a USB type microphone but if you do not have one, then use what you have and be sure and ask Santa for a better quality microphone for Christmas.

You can use a free software called Audacity and add different effects to the recording or background lead-in and out music. Audacity can also be used to cut out any “UH’s” that might have sneaked into your recording.

Be sure and replay it to youself, checking the quality, before zipping it up for yuor visitors to download.

This is another way to get opt-ins to your newsletter.  This free audio would have lots of value because it would be an original, created by you, not something passed down where everybody and their Grandmother have already given it away as a free gift.

As usual, being unique is the key here.  When people get this, they’ll start to think that since your free audio has value, that everything else you offer will have value also.  Therefore, they’ll more likely be eager to purchase from you, resulting in more profits – not to mention an ever growing subscriber list.

More importantly, the audio is “free” and people pounce on anything that has the word “free” in it.

I have a few more ideas for you so I’ll see you next time.

Until then, be good and be safe…and if you just can’t be good – at least don’t get caught.

Sincerely,
Steve Dougherty

How To Make Money With
Private Label Rights Content
- Interview An Expert –

Interview An Expert – To add value and profit to your private label rights product, you could include an interview with an expert.  Ask questions regarding the niche your PLR content refers to and see if the person would provide some answers in relation to your product.

With the information the interviewer decides to give, it can help you enhance the value and quality of your product.

This interview can be accomplished by phone or in person. It can be in a video or an audio format. You can also have the video and or audio transcribed so that you have a text format as well as the video or audio.

Now in your product, you can explain that you interviewed someone and they provided information on the subject.  Then you can take the interviewer’s information and compile it with your private label rights product.

This idea, in addition to you modifying the generic private label rights content, can make your content unique and increase profits for you.

Remember that the expert does not have to come straight from the Oprah show to be interviewed by you. The expert you interview can be anyone with knowledge of value related to your private label rights content.

Of course if they are coming from the Oprah show to your interview, all the better.

Talk to you later..

Sincerely,
Steve Dougherty

Adding Affiliate Links

Affiliate Links – With that free report using private label rights, you can strategically insert affiliate links for related products.  The key words to pay attention to here is ‘RELATED PRODUCTS’. This way, you can make some money up front if the person clicks on the link and is interested in the product.

However, you have to be careful not to place a lot of affiliate links in the report or it will look like your main objective is to get their money before they can digest the information on the report.

This is a turn off and can cost you potential subscribers from being added to your list.  If you do add affiliate links to the report, they should be cloaked so that it won’t be so obvious to others that you’re trying to sell something.

You want to get them interested in the report first before they pull out their wallet.  If you do this the right way, you’ll have more commissions than you ever thought you could have.

You may also consider adding a ‘Resource’ section at the end of the report. These report related resources and the affiliate links attached to them are not as effective as the ones within the report but some may see these as added tools or content rather than just a way for you to make a buck or two.

In the next Private Label Rights video series due out in a couple of weeks, I will address some ways to turn your virtual dust collecting PLR content into potential ATM-like cash producers. More on this later.

Until the next time…

Sincerely,
Steve Dougherty

How To Make Money With Private Label Rights Content – Viral Marketing

Viral Marketing – Like a virus, viral marketing can be spread to other people, but in a good way.  In this case, if you have a list, you can give your list a free copy of a report you wrote using private label rights material.  You can also offer free software as a viral marketing tool.  The word “free’ is one of the most powerful words in the American vocabulary.  People are like ants to a picnic when it comes to things that are advertised as free.

Your free report can contain affiliate links – but don’t over do this because some people may take offense to this. The main thing is to get your free report with a link to your email list sign-up page (squeeze page) in as many ‘hands’ as possible. Then those hands will pass it on to others and so on and so on.

Your list can be encouraged to forward your free products to others in efforts to get more people signed up to your list.  When they sign up to your list and see that you have quality information and products, more than likely, they’ll want to buy and you’ll make more money with your expanded list.  It just goes to show that you have to give in order to receive.  Don’t underestimate the power of this kind of free marketing.  It can do wonders for your bank account.

Over the course of the next several posts, I will be talking about other ideas on how to make money with your private label rights content.

Sincerely,
Steve Dougherty

Here Are A Few Ideas For Branding Your Private Label Rights Content

You may want to consider branding your private label rights product if you really want to stand out.
Branding is a way of making the product your own with you as the ‘Big Kahuna’ or author if you will.
There are several ways you can do this, here are just a few..

You can add your name to the title of your product.  For instance, Jack Smith’s Strategies For Online
Profits instead of just Strategies For Online Profits.

You can also add a logo that represents you or your company.  You can do this by using graphic
software that has logos or you can hire a graphic designer to do this for you or you can even just
use an image of yourself – like a head shot.

You can use a specific catchy name, such as the “Wealthy Business” series.  Doing it like this will
help you to stand out and be noticed.

Thank you for coming by my site and if you work with or are wanting to learn more about private
label rights content, then you will truly enjoy my upcoming video series for June.

Sincerely,
Steve Dougherty

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